Architecture: Exhibition Stand Designer

As an exhibition stand designer I create visually impressive but practical stand design for company displays at international trade fairs. I present my ideas with computer-generated visuals and models, create detailed final renders as well as try as much as possible understand and interpret the correct materials and costs involved in constructing the design. I also create and integrate the vector and/or raster based artwork included.

In a little over 1 year I have built more than 20 designs, including a 120sqm-large 1-story-high proposal for the Bergner Europe stand at Ambiente Frankfurt 2018.

Here are a couple of design examples:

OOH Advertising: Designing Larger-Than-Life Inflatables

I started out as a junior graphic designer doing DTP work, creating flyers, banners, billboards, posters - you name it! I loved creating and I wanted more.

Powerful computers were a luxury back in 2003 when i started out, but long render times didn't set me down. I modeled all the company's existing products in 3D and created never-before-seen presentations for Inflatable-Themed Amusement Parks for Children. This allowed our clients to visualize their possibilites. I remember the low-res renders I did back in 2004-2005 "only" took about 60-80 minutes to complete (only one jpg!).

It all went downhill from there, I learned more and more and moved up in the company to managing the workflow process, generating brainstorming sessions and exploiting my creativity to the maximum. In the inflatables industry you very rarely to almost never see the same thing again. Every project was a new challenge.

The workflow is as follows:

---

One of the best things in working as a 3D designer and modeler for Aztec Inflatables is that I had the opportunity to see my 3D work "come to life" full-size in real life.

Here are more examples of my work, grab the central slider to see 3D Renders vs. Real Images: